From pitch to partnership: Bluemineral’s journey to 96% renewals with plan.com
In a market driven by price, Bluemineral found their edge in experience. By combining telecoms expertise with the tools and tech from plan.com, they’ve gone from offering savings to delivering standout service.
We spoke to Chris Turner, Owner and Director of Bluemineral, find out how their relationship with plan.com helped them to unlock long-term customer value.
STANDING OUT IN
A PRICE-DRIVEN MARKET
Chris shared the biggest challenge they ran into while selling business mobile solutions:
“The market’s super focused on price – everyone’s trying to be the cheapest, so it’s tough to stand out. We knew we needed something that really set us apart and offered real value beyond just the monthly cost.
THE PLAN.COM DIFFERENCE
plan.com’s partnership with Bluemineral in 2018 wasn’t just a milestone, it was a transformation. By combining smart tools, insights and support, Bluemineral was able to offer a complete solution that resonated with customers looking for more than just savings.
Chris said “my.plan changed the conversation completely – it provides all our customers with detailed insights and gives us the tools and visibility we need to support our customers proactively.”
BUILT ON RELATIONSHIPS
BACKED BY EXPERTISE
Bluemineral’s success has come not just from our tools and technology – but from the people behind them.
“That strong relationship starts with Charlie and Jonny from the Sales team – two individuals who have taken the time to understand our business, customers, and goals. Their proactive approach helps to shape new opportunities and get deals over the line,” said Chris.
“Since partnering with plan.com, we’ve noticed a significant improvement in customer retention – which now sits above 96%.”
Chris Turner - Owner & Director of BluemineralBluemineral
The result
A powerful partnership built on technology and teamwork
A move to differentiate became a vital part of their customer experience, with plan.com fuelling their continued growth.
Since partnering with plan.com, Bluemineral has seen their renewal rate skyrocket. The partnership between Bluemineral and plan.com has empowered the team to offer far more than just cost savings. With cutting-edge tools, powerful platform capabilities, and strong personal relationships with the plan.com team, they’ve been able to retain customers and differentiate themselves in a competitive market.
FROM ENTREPRENEUR
TO ENTERPRISE.
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